For any change to 'land' well with its target audience it must be clear what value it will bring to them as individuals, as a team and for the company. By getting the end users onside any changes you wish to make will be much easier to implement.
During the delivery of my Projects and Programmes I have over the years carried out many change management activities, and am extremely passionate about this aspect of my job. Too often I have seen implementations of changes delivered to what may initially seem a success, due to it being delivered to time, cost and quality, only for it to then fail. This is because the end users did not know why the change was being made, what value it would bring them and even how to use the new tool or system.