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The Benefits of Video Tutorials

For any change to 'land' well with its target audience it must be clear what value it will bring to them as individuals, as a team and for the company. By getting the end users onside any changes you wish to make will be much easier to implement. 

During the delivery of my Projects and Programmes I have over the years carried out many change management activities, and am extremely passionate about this aspect of my job. Too often I have seen implementations of changes delivered to what may initially seem a success, due to it being delivered to time, cost and quality, only for it to then fail. This is because the end users did not know why the change was being made, what value it would bring them and even how to use the new tool or system.

I've worked on projects where the vendor of a system has said 'this tool is so intuitive it needs no training at all'. Personally I take this with 'a pinch of salt' as any change, big of small, needs training, what will vary is the size is the training itself. Without formal training on systems or process related changes it becomes more likely there will be much less uptake and a higher chance of failure.

If you have a dispersed user base in different buildings, cities or countries you need to consider different ways of communicating the changes and alternative ways of engaging with the end users. Over the past few years i have implemented a new concept to organisations, which was sharing changes to processes and bite-sized system training through the creation of video tutorials. 

Video tutorials can be a replacement for face to face training if the changes are minor, however it's main use should be to provide an opportunity for people to return to the videos if they have forgotten how to use a farticular function of module, after their face to face training. Tutorials, if created well enough, can also be used to induct new starters into your teams processes and systems, which can also help reduce the need to have an individual on-hand.

If you are considering creating video tutorials yourself make sure you consider who the end user is and i suggest do not make your videos anymore than 4-5 minutes long. Four or five minutes are nice bite-sized chunks that can be viewed in peoples breaks or between meetings. The other consideration is that if you are going to add narration on your video; which i always recommend you do, you must invest in some good audio equipment. Your audience may forgive you for reduced quality of the video but poor audio quality is a must. 

If you have any tips you'd like to share on creating video tutorials from your own experience please feel free to comment on this post.


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